Link the figures to things your market is acquainted with.
You likely spend most of your days digging through data if you’re serving your organization in any kind of analytics-enabled role. Once you do unearth a statistic that feels shocking, you realize you need to communicate that understanding to decision-makers instantly. In doing this, you may would like them to have the gravity or even marvel during the magnitude of the choosing. First and foremost, you would like them to feel prompted which will make a choice. But frequently, the narrative gets lost in figures they can’t comprehend really. The greater information we gather, the much much more mind-boggling these numbers come to be. For figures to motivate activity, they should do significantly more than make sense — they need to make definition. [Read more…]