Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual ladies, too little money for marketing designed she’d head to nightclubs armed with containers of spirits.
“when you look at the beginning we’d visit nightclubs having a container of sambuca in a single hand, and tequila into the other, and encourage girls to download the application in substitution for an attempt,” claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing beyond your toilets that are portable out wc paper with leaflets marketing the software.
It was back 2013, and Ms Exton’s low priced, but innovative, approach to advertising quickly saw individual numbers increase steadily, then traction that is further gaining to good person to person. [Read more…]