Aziz Ansari (along with his co-author, NYU sociologist Eric Klinenberg) are right: online dating sites and website marketing have become comparable. The 2 launched their must-read Modern Romance: a study this June and drew upon a fact that is self-evident whether or not we are speaking marketing or dating, we have been surviving in the age of big data. Marketers own it, organizations like Tinder and collect that is OKCupid, too–so then why maybe not placed all of this information to good usage and derive some actionable great tips on it?

That is precisely what these pages sets off to do: dole away handy advice, which works both for marketers, and for romance seekers. Both are about promoting a strong brand, with the difference that, when dating online you get to market your awesome self because, at the end of the day. [Read more…]